Amazon is planning to significantly increase the number of ads on Prime Video in 2025 as part of its strategy to boost ad revenue. After eight months of testing ads with minimal viewer backlash, Amazon has realized that users are not as deterred by ads as expected, so they plan to expand their advertising efforts.
The company aims to introduce interactive and shoppable ads, allowing viewers to engage with ads directly by adding items to their Amazon cart with a click. This approach is expected to enhance the ad experience while generating more revenue.
Despite the ad introduction, Amazon has seen minimal subscriber losses, and many viewers have not opted to pay extra for an ad-free experience. Amazon’s ad load, which is currently light, will gradually increase in 2025 as part of a broader strategy to grow its advertising capabilities and attract more advertisers. This plan was revealed at Amazon’s “up front” event in London.
